COPYWRITING

Sparking thought, bringing the heat of persuasion to the table and making action happen, meet content’s older, taller, more-direct cousin: Copy

Behind the scenes of writing copy isn’t quite as sexy as the black leather boots results.

Clean copy is carefully engineered.

Precision takes priority, clarity rides shotgun—and brevity drives.

Together, a banking mailer quick-connects: Free checking, no charge

A call-to-action statement creates actual action:

  • Oops: Schedule a call with someone on our team. <— Vague, no mention of free, lacks immediacy.

  • Expert: Our team is here for you. Schedule a free call today. 

Writing copy isn’t sexy, per say.

But your crisp, clean, ROI results are showstoppers.

 
 
 

Advertising Copy 

  • Billboards

  • Display Ads

  • Infographics

  • Product Description

  • Flyers

  • Signage

  • Brochures

  • Radio spots

  • Press kits

Marketing and Business Communications

  • Branded content feature articles

  • Website text

  • Direct mail

  • White papers

  • Email marketing

  • Newsletters, internal and external

  • Blogs

  • e-Books

  • Speech writing

 

Samples:

MARKETING & BUSINESS COMMUNICATIONS

Breast Cancer Awareness Campaign – McLaren Bay Region, client with The F. P. Horak Company. Three-touch mailer campaign, social media ads, billboard messaging, radio spots. Recognized with Silver award from American Advertising Federation (AAF) – Great Lakes Bay Region.

Press Kit for Port Chilkoot Distillery – client with Innovative Media + Design. Introducing Southeast Alaska’s first distillery, product description.

“Connect” Marketing Book– Glatfelter, global supplier of specialty papers, client with The F. P. Horak Company. Forty-page marketing book displaying multiple uses for varying paper selections. Winner of Gold Star Award from the AAF – Great Lakes Bay Region.

Mini-Connect – Glatfelter, global supplier of specialty papers, client with The F. P. Horak Company. Hand-held sales book with informative copy and specs on paper pricing. Winner of Gold Star Award from AAF – Great Lakes Bay Region.

Infographic-style ad copy – Millcraft’s custom publication InStock magazine, client with The F. P. Horak Company.

Ad Copy – Great Lakes Bay Publishing, former internal division of The F. P. Horak Company. Advertisement for custom publication services.

For samples relevant to a specific style and/or subject matter, contact Jen.