CONTENT WRITING
The strongest content marketing strategies include behind-the-scenes brilliance.
“When it comes to blogging and content writing, Jen is a breath of fresh air. She has an incredible sense of how to weave a beautiful story, while making content feel personal and perfectly relatable.”
Topics include (though are not limited to)
Travel and tourism
Lifestyle
Parenting/family
Arts and entertainment
General business
Entrepreneurship
Content marketing strategy
Manufacturing (paper industry)
Industry Expertise
Branded content feature articles
Blog posts
Website text (Home, About, Services, etc.)
Infographics
White papers
Newsletters, internal and external
e-Books
Samples:
CUSTOM PUBLICATION FEATURE ARTICLES:
"CoWorking" - MUSE, a publication of Central Michigan Research Corporation (CMURC)
Experts weigh in on benefits associated with co-working spaces.
"The Art of a Teabag" - Beyond Paper, a publication of Glatfelter
Paper manufacturing. A closer look at teabags, and an artist who reimagines them.
"Layers of Love" - Beyond Paper, a publication of Glatfelter
Memoir-style writing about wallpaper, told through a letter from grandmother to granddaughter.
BRANDED CONTENT / BLOG POSTS
"Magnificent Ships and Insider Tips" – Go Great Lakes Bay Region CVB.
Inviting tourism, regarding Tall Ships Celebration in the port of Bay City, Michigan.
“Encapsulate Infinite Possibilities” – Glatfelter, a global supplier of specialty papers and engineered products.
Introduces the topic of microencapsulation in a relatable way.
"5 Ways to Feel the Pure Michigan Lake Effect When You Go Great” – Go Great Lakes Bay Region CVB.
Inviting regional tourism, regarding water-fun and recreational opportunities.
"Final Farewell" – Modern Craft Wine, “A different kind of wine”; Michigan-based, grassroots wine company
A final toast to longtime employees, magical memories, and forever friends of Modern Craft Wine.
“Have It Your Way” – Glatfelter, a global supplier of specialty papers and engineered products.
Connects readers to the benefits of customized, variable data printing.
*For samples relevant to a specific style and/or subject matter, contact Jen.