What Do You Believe?




I believe music is essential, as are the artists I refer to as "my Bobs": Bob Dylan, Bob Marley and Bob Seger. (’Tis true, no?)

I believe in my marriage, children, and family, and that I found both grit and grace when my daughter was born and inner strength I didn’t know I had when boy/girl twins followed four years later.  

I believe that business is personal, and that the key to conversion is building genuine connection.

I believe in passionate entrepreneurial endeavors and business owners who aim to excel both in profit and people, and I believe deeply that words are their most powerful resource. 





“So, what do you write?”

She asked me, an acquaintance made at a social event for a local magazine. “Feature articles,” I replied at the time, “magazines, newspapers.” 

Back in college, while some of my journalism classmates were called to news beats, I was lured by stories, writing about what lingered between the lines and learning to interview while noticing the nuances. With a degree in English writing, I worked as a feature writer for newspapers and freelanced for magazines.

“I’m always looking for good writers,” she continued. “I’m a designer. Can you write marketing copyweb content?” 

Now, had it not been a time circa 2011 when features were being canned as quickly as printed newspapers themselves, I might not have replied with this one word that has forever changed my trajectory, “Perhaps.”

But I did. And, it turns out I do.



Looking for ROI? Hire Jen. Period. Our clients’ needs range from web content and blogs to taglines and marketing material copy. Jen has a keen ability to deliver messaging that speaks directly to the audience, and to produce the action required. We consider her an asset to our company.
— Marisa Horak Belotti, chief strategy officer at The F.P.Horak Company


Connect With Expertise

Delving into the world of marketing, branding and business writing, please note: I’m a writer, and research is the very air I breathe. To study call-to-actions and taglines without digging deeper into the psychology behind buying or the conscious and unconscious effects of precise wording simply would not suit me – over time, my expertise grew. Web copy and marketing material now grace my portfolio. Blogs for businesses and content articles for custom publications now join assigned topics from lifestyle editors.

And a passion for business writing and helping business owners better their messaging now burns alongside my first love of a well-written feature.


Working with Jen is like being picked up, taken for a warm coffee chat about what exactly you’re doing anyway, and being deposited into your business that’s now so well-explained, so compelling, so ‘you’ that you can’t help but stop and stare.
— Heather Craik, Word Press Wizard and owner of Designmancy


Feel These Words

Bob Wainwright, another of my Bobs (and surely the most essential as my dad), an English teacher who ultimately retired president of a nonprofit organization, said to me: 

“Business has always been, to me, like, ‘I need this done. Can you do it?'”


If you sense that the crux of what you need is creative, effective connection, and you seek an experienced writer with a solid base in journalism, ethics, word counts and deadlines — who can also whip out mean marketing and web copy, content that’s crisp and evergreen, and maybe a jaw-dropping billboard ad — then, yes, I can do it.

Jen W. O’Deay, writer.

Nice to meet you.