Oh No, A F*ck It Bowler Opt-in (Womp Womp)
You can't be afraid to try.
I met her during college days on a night out bowling with friends.
Nearly 20 years later, I’m here telling you about her. She’s unforgettable by me, and soon you.
Through four games, every time she bowled, the same scenario: She’d toss the ball, like, whatever, get a gutter, turn around and laugh, “Fuck it! Who cares!”
Gutter. “I’m just here to drink anyway, ha ha, fuck it!”
“I never even bowl, fuck it!”
Gutter.
“Ha ha ha. Fuck it.”
It was a long, strange night. The fact that she simply wouldn’t engage—that she wouldn’t just try—wasn’t only awkward, it was painful to my Oprah-loving, Brene-beating heart.
(Yours, too? I feel you.)
She wouldn’t engage because she couldn’t allow herself to fail. It’s not painful if you weren’t really trying, right? Ha ha ha. Fuck it.
The F*ck It Bowler Opt-in
& meet Jane
The problem with these kinds of opt-ins?
More than you'll ever know,
kinda like Jane.
Poor Jane.
Jane is a newer Internet business owner, dutifully DIYing her website because she knows it’s crucial to have one (and bootstrapping this dream, baby).
She’s questioned Life seriously, twice, writing her About page, consumed truckloads of coffee but hammered out her Services and even her Home and -- oh right, the opt-in. (Jane hasn’t left her house in three days, she’s had it with DIYing her damn site.)
Jane’s heard about email marketing and Grow Your List, and she recognizes its importance to the sustainability and prosperity of her business, but, well, the template copy doesn’t sound too bad, right?
Don’t do it, Jane!
She does it.
And do you know why? (I’m gonna go a little Oprah on you, here’s some real Truth.)
Jane’s actually only on the fringe of understanding how important email marketing is & she’s not really sure what she’d email her people anyway so, “Oh well if no one signs up, fuck it.”
“I’ll get to that later {which never comes}, fuck it.”
Hence, the F*ck It Bowler Opt-in. And (here comes my Glennon-pumping heart, yours too?), wait for it … Since Jane isn’t confident in crafting strategic lead magnets or copywriting opt-ins to begin with, she kind of thinks that “Be the first to know about events and what’s happening” is what should go here in her DIY template space for an opt-in (and what she should send to her list, right?).
It seems to Jane that a lot of other people’s pop-up boxes say the same thing, too, so it must be right, right?
I’m here with hugs and help, Jane! Nooooooo!
But yes—and Jane’s going to need some love.
Because after the thrill of launching her site passes, Jane decides to grit her teeth & Grow Your List like the gurus all say. She starts writing emails to her people (the four who’ve signed up might be bots, Jane’s not sure). She diligently sends bi-weekly updates, “events and what’s happening” JUST LIKE HER OPT-IN SAYS, sharing alllll about her and her business!
“I posted this on social & be sure to 'Read my new blog post' & I’m working really hard on my new service Coming Soon for you & I’m going to be at this conference…”
And, shit, now two subscribers?!
Jane’s eyebrows are steadily furrowed in frustration, she continually questions why her email list never grows, and she feels lousy about the state of her business, period. What is she doing wrong???
You don’t have to be Jane, my friends.
But do you know how many Jane's I meet (and I’m honored to help)?
I don't know what to sayyyyy — what's an opt-in?
I don’t know about the whole email marketing thing — is a lead magnet the same thing as an opt-in?
I don’t know what to offer my people
I don’t know how to get people to sign up
I don’t know when to send what
I don’t know how (gulp) to make sales, I don’t want to seem pushy
I don’t know whyyyy no one is signing up, howwww do I growwww my email list?
I wrote The FTW Opt-in Formula to now be your how to not have a F*ck It Bowler Opt-in — and not consequently wind up wandering the path of pain like Jane.
(If you are Jane, you're not alone & hang tight, my friend. I’ve got your back.)
Get the FTW Formula for free & you’ll soon discover something special that’s only available to my fellow riders. It’s a chance to go OPRAH on your opt-in & HEADS UP: You don’t have to be Jane for this private opportunity to become your business saving Grace. >>> HEAD THIS WAY STRAIGHT AWAY.